| # | Product | Rating | Price | |
|---|---|---|---|---|
| 1 | Amazon Fire TV Stick 4K MaxBest Device | ≈ 130 лв | Check Price | |
| 2 | Voyo (bTV)Best Bulgarian Originals | from 13 лв/mo | Check Price | |
| 3 | Netflix (BG)Best Catalogue | from 16 лв/mo (ads) | Check Price | |
| 4 | Diema SportBest for Football | Bundled from ~20 лв/mo | Check Price | |
| 5 | BNTBest Free Public TV | Free | Check Price |
Bulgaria’s streaming market runs on free public streaming through BNT, the commercial broadcasters’ platforms (Voyo from bTV), telecom bundles from Vivacom and A1, and football on Diema Sport — all priced in leva, which is pegged to the euro. It’s one of Europe’s cheaper markets in real terms. Here’s the setup that makes sense in a Bulgarian living room in 2026 — tested per our methodology with Bulgarian accounts and apps.
How We Tested for Bulgaria
- Device apps: we verified BNT, Voyo, Diema Sport, Netflix and Prime Video install and play correctly on the device.
- Services: several evenings of real viewing per service — quality, Bulgarian-language depth, subtitle options, app stability during live football.
- Prices: Bulgarian pricing (ДДС/VAT incl.) in leva observed July 2026; plans change often — check current offers via the buttons.
Licensed Streaming Services in Bulgaria
| Service | Type | Local price (Jul 2026) | Best for |
|---|---|---|---|
| BNT | Public, free | Free | Public channels, Bulgarian series & news |
| Voyo (bTV) | Commercial (bTV) | from 13 лв/mo | Bulgarian originals & bTV catch-up |
| Diema Sport | Sport (Nova) | bundled from ~20 лв/mo | First-division football |
| Netflix (BG) | Global | from 16 лв/mo (ads) | Biggest all-round catalogue |
| Vivacom / A1 | Telecom bundles | bundled with subscription | Live TV + channels in one bill |
Best Streaming Device for Bulgaria: Fire TV Stick 4K Max
Our overall winner works well in Bulgaria: BNT, Voyo and every global app run on it, the interface works in Bulgarian, and buyers order it via amazon.de or eMAG.bg. The Diema Sport and telecom apps — the ones for live football — were stable in our testing.
✅ Pros
- All key Bulgarian apps: BNT, Voyo, Diema Sport
- Available on eMAG.bg in leva
- Stable sport apps for live football
❌ Cons
- No local Amazon — order via amazon.de or eMAG.bg
- Ad-heavy home screen; Prime Video pushed first
Bulgarian retailers (eMAG.bg, Technopolis, Ozone.bg) stock streaming devices locally in leva — see our device comparison for how they compare.
The Services Worth Paying For in Bulgaria
BNT — The Free Public Layer
BNT (Bulgarian National Television) streams its public channels, Bulgarian series, news, documentaries and archive free online. It’s the main no-cost licensed layer and covers a real share of everyday Bulgarian viewing before you pay for anything.
Voyo — Best Bulgarian Originals
Voyo, bTV’s platform, offers Bulgarian originals, bTV’s catch-up, films and series, from ~13 лв — very cheap by European standards. It’s the natural home-grown subscription for current Bulgarian-language content beyond the public broadcaster.
Diema Sport & the Telecoms — Football
Bulgarian football runs largely through Diema Sport (Nova Broadcasting Group) and telecom sport packages from Vivacom and A1, from ~20 лв bundled. Rights can shift between cycles, so check the current holder before subscribing — essential only for committed football fans.
Netflix — Best General Catalogue
Netflix Bulgaria offers the global library with Bulgarian subtitles and an ad tier from ~16 лв, competitive with the local platforms. It’s the default all-round service; paired with the free BNT layer, most non-sport households need little more.
| Service | Price | Best for |
|---|---|---|
| BNT | Free | Public channels, Bulgarian series, news and archive |
| Voyo | from ~13 лв | Bulgarian originals and bTV catch-up |
| Diema Sport & telecoms | from ~20 лв bundled | First-division football (Vivacom and A1 sport packages) |
| Netflix | ad tier from ~16 лв | Global library with Bulgarian subtitles |
How to Build Your Bulgarian Streaming Setup
- Device: Fire TV Stick 4K Max (≈ 130 лв) via amazon.de or eMAG.bg.
- Free layer: BNT — 0 лв.
- Cheap local core: Voyo (≈ 13 лв) for Bulgarian originals, plus Netflix for the global library.
- Football: add Diema Sport or a Vivacom/A1 package only if you follow Bulgarian football — check the current rights holder first.
- Traveling: your Bulgarian subscriptions follow you in the EU under portability rules; add a VPN for streaming for privacy on hotel Wi-Fi.
Value tip: with the lev pegged to the euro, Bulgaria stays one of Europe's cheaper streaming markets — free BNT plus Voyo and Netflix costs little. See how it compares in our European streaming prices guide.
Our Verdict
For Bulgaria in 2026: a Fire TV Stick 4K Max, the free BNT layer, and a cheap local-plus-global core (Voyo + Netflix) is the strongest value stack. Add Diema Sport or a telecom package only for football. Compare devices in our best streaming devices guide, see the Romania guide and Greece guide, compare costs in our European streaming prices guide and what’s free in the public broadcasters of Europe guide, browse every market on the streaming by country page, see who shows the football in our sports rights guide and where each service is available in our streaming availability guide, and look up any term in the streaming glossary.