Streaming Prices Across Europe 2026: 24 Countries Ranked

Streaming costs vary widely across Europe: the same Netflix Standard plan runs from around €11 in Hungary, Poland and Romania to nearly €20 in Switzerland. This page compares Netflix, Disney+, Prime Video and DAZN across 24 European countries in local currency and euro equivalents, sorted cheapest to priciest, with the reasons behind the gaps. All prices were observed in July 2026 and are approximate — they change often, and conversions use mid-2026 rates.

A map of Europe with streaming price bands shading cheaper and more expensive countries
Streaming prices across Europe — cheapest in the east, priciest in Switzerland and the Nordics.

How We Compare Prices

To compare fairly across currencies, we use each country’s Netflix Standard monthly plan as the anchor, quote it in local currency, and convert to euros at mid-2026 rates. Netflix is sold in every market on comparable tiers, which makes it the cleanest yardstick. We then show Disney+ and Prime Video, and treat DAZN separately because its footprint is uneven. Prices were observed in July 2026 and are approximate.

Netflix Standard Across Europe (Cheapest First)

Country Local price (Jul 2026) ≈ €
Poland 49 zł ≈ €11.4
Hungary 4,490 Ft ≈ €11.4
Romania 60 lei ≈ €12.1
Norway 149 kr ≈ €13.0
Sweden 149 kr ≈ €13.2
Bulgaria 25.99 лв ≈ €13.3
Spain €13.99 €13.99
Italy €13.99 €13.99
Netherlands €13.99 €13.99
Belgium €13.99 €13.99
Portugal €13.99 €13.99
Greece €13.99 €13.99
Ireland €13.99 €13.99
Finland €13.99 €13.99
Croatia €13.99 €13.99
Luxembourg €13.99 €13.99
Czech Republic 359 Kč ≈ €14.4
Germany €14.99 €14.99
France €14.99 €14.99
Austria €14.99 €14.99
United Kingdom £12.99 ≈ €15.2
Denmark 129 kr ≈ €17.3
Switzerland CHF 18.90 ≈ €19.8
Iceland 2,890 kr ≈ €19.9

Disney+ and Prime Video (Monthly, Local)

Country Disney+ Standard Prime Video / Prime
Poland 34 zł 49 zł
Hungary 3,290 Ft 1,990 Ft
Romania 40 lei 30 lei
Norway 119 kr 69 kr
Sweden 119 kr 59 kr
Bulgaria 20 лв 12 лв
Iceland ≈ 1,990 kr ≈ 1,290 kr
Eurozone (ES/IT/NL/BE/PT/GR/IE/FI/HR/LU) €9.99 €8.99
Czech Republic 209 Kč ≈ €5.99
Germany / Austria €9.99 €8.99
France €9.99 €6.99 (Prime)
United Kingdom £8.99 £8.99
Denmark 99 kr 49 kr
Switzerland CHF 13.90 CHF 8.90

DAZN and Live Sport

DAZN’s footprint is uneven, so we list it apart. It’s a major football home in Germany (from ~€44.99), Italy (Serie A, ~€34.99) and Spain (LaLiga share, ~€14.99+), and available in a lighter form in some others. Almost everywhere else, live domestic football sits with national broadcasters or telecoms — Cosmote/Nova in Greece, O2 TV in Czechia, Digi/Orange in Romania, Play Sports in Belgium, and so on. Because sport is the priciest part of any setup, we cover the exact rights holder in each country guide.

What the Numbers Show

  • Cheapest in real terms: Central and Eastern Europe. Poland, Hungary and Romania price to lower local incomes, so a Standard plan lands near €11–12 — and their free public broadcasters are strong.
  • The eurozone clusters around €14. Most euro countries sit at €13.99, with Germany, France and Austria a notch higher at €14.99.
  • Priciest: Iceland and Switzerland, then Denmark and the UK. High incomes and strong local currencies push these markets near €20 — the most expensive Netflix in Europe.
  • You can’t shop across borders. Services bill by your location and payment country, and EU portability only carries your home catalogue while travelling — it doesn’t unlock a cheaper foreign plan.
  • Free public TV changes the maths. In Sweden, Norway, Denmark, Finland and the UK, excellent public services mean a full setup costs less than the headline plan prices suggest.
A bar chart ranking European countries by Netflix Standard price in euros
Netflix Standard in euros — Poland and Hungary cheapest, Switzerland the most expensive.

The Bottom Line

Across Europe in 2026, streaming prices track local incomes and currencies more than anything else: cheapest in Poland, Hungary and Romania, clustered around €14 in the eurozone, and highest in Switzerland, Denmark and the UK. You can’t legitimately buy another country’s cheaper plan, but you can cut costs everywhere by leaning on free public broadcasters — see which are best in our free public broadcasters of Europe guide. For the full local setup in any market, browse our streaming by country guides, pick the right hardware in the best streaming devices guide, and look up any term in the streaming glossary.

Frequently Asked Questions

Which European country has the cheapest streaming?

In our July 2026 comparison, the cheapest Netflix pricing in real terms is in Central and Eastern Europe — Hungary, Poland and Romania — where a Standard plan converts to roughly €11–12. Their lower prices reflect local purchasing power. Add strong free public broadcasters, and these markets offer the best value in Europe for everyday streaming.

Where is streaming most expensive in Europe?

Switzerland is comfortably the most expensive, with Netflix Standard around CHF 18.90 (≈ €19.80), followed by Denmark and the UK. High local prices track high incomes and the strength of the franc and krone. Even so, free public services like Play Suisse and DRTV soften the cost of a full setup in those countries.

Why do streaming prices differ between EU countries?

Services price to each market's income levels, taxes, competition and currency, so identical plans cost different amounts across Europe. Licensing is national too, so catalogues differ. This is why a Netflix plan can cost €11 in Hungary and nearly €20 in Switzerland — the service is the same, but the local economics are not.

Can I subscribe at another country's cheaper price?

Not reliably or legitimately. Services bill using your payment method's country and location, and EU portability only gives you your home catalogue temporarily while travelling — it does not let you buy a cheaper foreign plan. Prices are set per market, so the cheapest option for you is your own country's pricing plus free public broadcasters.

Do these prices include DAZN and sport?

We list DAZN separately because its availability and relevance vary hugely — it is a major football home in Germany, Italy and Spain but marginal or absent elsewhere, where domestic broadcasters and telecoms hold the rights. Sport is usually the most expensive part of any setup, so we cover it country by country in each national guide.