Netflix in Europe has three tiers — Standard with Ads, Standard and Premium — and the same tier costs different amounts in each country. Only Premium has 4K; Standard is the value pick for a single 1080p TV. This guide compares the plans, shows pricing across several European countries, explains what each tier really gives you, and when an upgrade is worth it. It complements our full Netflix review. For all services, see our European streaming prices guide.
The Three Plans
| Plan | Quality | Screens | Downloads | Ads |
|---|---|---|---|---|
| Standard with Ads | 1080p | 2 | Yes | Yes |
| Standard | 1080p Full HD | 2 | Yes | No |
| Premium | 4K HDR + Atmos | 4 | Yes (most devices) | No |
The old Basic plan is retired in most markets. 4K is Premium-only; Standard and the ads tier cap at 1080p.
Pricing by Country
The same plan costs different amounts across Europe. Typical monthly rates observed July 2026 (approximate):
| Country | Ads | Standard | Premium |
|---|---|---|---|
| Germany | €4.99 | €13.99 | €19.99 |
| France | €5.99 | €13.99 | €19.99 |
| Spain | €6.99 | €13.99 | €19.99 |
| United Kingdom | £4.99 | £12.99 | £18.99 |
| Poland | 33 zł | 49 zł | 67 zł |
| Sweden | 99 kr | 149 kr | 199 kr |
| Switzerland | CHF 7.90 | CHF 18.90 | CHF 27.90 |
Cheapest in Central/Eastern Europe, priciest in Switzerland and the Nordics — see the full picture in our European streaming prices guide.
Upgrade to Premium for 4K and four screens — otherwise Standard is the value pick.
| Your needs | Right tier | Why |
|---|---|---|
| 1080p TV, one to two screens | Standard | Ad-free 1080p on up to two screens with downloads |
| 4K TV or three to four simultaneous streams | Premium | 4K HDR, Dolby Atmos and four streams |
| Cutting costs | Standard with Ads | You lose nothing but ad-free playback and 4K |
| Sharing outside the home | Extra member (≈ €4.99) | Rather than a second account |
What Each Tier Really Gives You
- Standard with Ads — the same catalogue as paid tiers, at the lowest price, with ads and 1080p. Great value if ads don’t bother you.
- Standard — ad-free 1080p on up to two screens with downloads. The value sweet spot for a single 1080p TV or a couple.
- Premium — adds 4K HDR, Dolby Atmos and four streams. The catalogue is identical; you pay for quality and screens, not more content.
When to Upgrade
- Stay on Standard if you watch on a 1080p TV or one to two screens.
- Upgrade to Premium if you have a 4K TV and want the sharpest picture, or a busy household needing three to four simultaneous streams.
- Try the ads tier to cut costs — you lose nothing but ad-free playback and 4K.
- Sharing outside the home? Add an extra member (≈ €4.99) rather than a second account.
The Bottom Line
Netflix’s tiers differ by quality and screens, not catalogue: Standard is the value pick for 1080p, Premium is for 4K and four streams, and the ads tier is the cheapest way in. Prices vary widely by country, and you pay your own market’s rate. Read the full Netflix review, compare it with rivals in our Netflix vs Disney+ vs Prime guide, see all services’ prices in our European streaming prices guide, and look up any term in the streaming glossary.