Whether DAZN or Sky Sports is better comes down to your country: DAZN is the major football home in Germany, Italy and Spain, while Sky Sports (via NOW) dominates the UK and Ireland — so the winner is whoever holds the rights to your sport in your market. Their availability differs radically across Europe. This guide compares them market by market, with what each covers, prices and a verdict by country. For who holds which league, see our sports rights guide.
The Key Point: Availability Is Local
Unlike Netflix or Disney+, DAZN and Sky Sports aren’t available the same way everywhere. Their footprints barely overlap in some markets and compete in others, and sports rights change each cycle. So this isn’t one global winner — it’s a country-by-country question. Below is the 2026 picture; always confirm the current holder in our sports rights guide.
By Market
| Country | DAZN | Sky Sports | Typical football home |
|---|---|---|---|
| Germany | Major (Bundesliga share, more) | Yes (Sky/WOW) | Split Sky + DAZN |
| Italy | Major (Serie A) | Yes (some) | Mostly DAZN |
| Spain | Yes (LaLiga share) | — | DAZN + Movistar |
| United Kingdom | Lighter | Major (via NOW) | Sky + TNT + Amazon |
| Ireland | Lighter | Major (via NOW) | Sky/TNT |
| Austria | Yes | Yes (Sky Austria/WOW) | Sky + DAZN |
| Eastern Europe | Minimal | Minimal | Telecoms (Digi, O2…) |
What Each Covers
- DAZN — football-first where it operates (Serie A in Italy, a Bundesliga share in Germany, a LaLiga share in Spain), plus boxing, motorsport and other sport depending on the market.
- Sky Sports — the broadest premium sport package in the UK/Ireland (Premier League share, cricket, F1, golf and more), streamable via NOW; also present in Germany, Italy and Austria.
Prices (Vary by Market)
Prices change with rights cycles; typical 2026 examples:
| Market | DAZN (top tier) | Sky Sports (via NOW) |
|---|---|---|
| Germany | ≈ €44.99/mo | Sky/WOW packages |
| Italy | ≈ €34.99/mo | Sky packages |
| Spain | from ≈ €14.99/mo | — |
| UK | lighter presence | ≈ £30+/mo equivalent |
Always confirm the current price and coverage in your country guide before subscribing.
The Verdict by Country
- Italy: DAZN — the home of Serie A.
- Germany / Austria: both may be needed — the Bundesliga is split between Sky/WOW and DAZN.
- Spain: DAZN (plus Movistar) for its LaLiga share.
- UK / Ireland: Sky Sports via NOW — the broadest sport; DAZN is a lighter add-on.
- Eastern Europe: usually neither — telecoms (Digi, O2, Orange) hold the sport.
The Bottom Line
There’s no single winner: DAZN owns football streaming in Italy, Spain and part of Germany; Sky Sports leads the UK and Ireland. Because rights are split and change by cycle, committed fans sometimes need both in markets where they compete. Check who holds your league in our sports rights guide, see the full local setup in your country guide, read the broader sports streaming guide and football streaming guide, and look up any term in the streaming glossary.